Second in this series of shared wisdom from some of the most interesting people we know comes courtesy of Ian Huckabee of Weejee Media.
Ian is a web marketing strategist and founder of Weejee Media, which specialises in search engine marketing and social media marketing. But more than that, Ian is a natural communicator, lateral thinker, thought-provoker and wise man*. Take it way, Ian:
“It’s now proverbial that most people would rather get one good opinion from a friend on social media than thousands from a search engine. What is relevant today is not necessarily what search engines have indexed but the social signals we pick up in real time. Look at the real time results on Google’s search engine results pages. They include a live feed of updates from Twitter, Facebook fan pages and blogs. Content authority is changing. What blogs ushered in during the early 2000s micro-blogs have escorted to center stage today: your opinion.”
*Ian managed to turn around my entire frame of mind last week with a one-line response to an email. I’d told him my day was a nightmare and I got this in return: “Turn it into a dream”. We all need friends and collaborators like this.
Thanks to Ian Huckabee
