What I’ve learned this week


It’s been a busy one and the learning curve doesn’t stop… so here’s what I learned this week:

  1. All about pitching for public sector work – endlessly fascinating and a hugely enjoyable intellectual exercise
  2. Flexibility is all
  3. More about brand engagement – through various conversations with colleagues and contacts, we’ve summised that the time is right for brands to revert to a more human, personalised and genuine way to connect with their audiences. Less of the corporate, more of the unexpected, spontaneous and direct reaction to customer demands and behaviours
  4. Enterprise microblogging is an even hotter topic than I realised – this week’s post If I had a Yammer still going strong with record numbers of hits
  5. The power of action over words – can be far more meaningful sometimes, as beautifully described by WOM specialists 1000heads: http://www.1000heads.com/2010/03/delight-and-surprise/

Happy weekend, all.

Kate Spiers is Founder and Director of Wisdom London

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