The Balanced Twitter Diet


Lots of clients ask how to achieve a good balance in terms of what you tweet and how you do it.  Fair point.  I’m not suggesting for a moment that Wisdom London is the ultimate example of a balanced Twitter diet, but I don’t think it’s bad. So we donned our white coats and analysed five days in the life of @wisdomlondon.  Here’s what we found:

19% Carbs: RT-ed URLs with no additional WL comments

23% sustaining Protein: URLs (RT’ed or otherwise) with WL commentary

19% Luxury items (chocolate and wine in our case): Comments and observations with no linked URL or specified recipients

38% Fruit and veg: Engagement with specific people, mentions and conversations etc (very, very good for you!)

1% um, Lard?: Check-ins, in other words

A balanced diet?  We were pleasantly surprised. What do you think makes the perfect balanced Twitter diet?  Are we feeding you right?

Update: If you like this, have a look at our Twitter exercise plan too, and get Twitter-fitter!

Kate Spiers is a geek.  It’s official.  Also founder of Wisdom London, yadda yadda.

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12 Responses to “The Balanced Twitter Diet”

  1. Nice breakdown. How long have you been using Twitter? Has this mix changed over time?

    • I think the engagement levels grow with time…possibly exponentially. I can see that becoming far and away the reason to use….

      what have you found? fascinating, isn’t it?

  2. Yeah they can only grow with time, at the beginning people should listen first, then engage when ready. Yes engagement is key, but so is listening. For some this is really important. I know a few companies that only listen as they don’t have the resource to fully engage. I think this is a good compromise for SMEs.

    Sorry you didnt answer the questions .. how long have you been using it and how long did it take for you to get to the stage you’re at? I find that really interesting. Personally, it took a good few months before I REALLY started to engage way back when I first started using Twitter. I think that was more about fear than anything else. Lack of confidence can certainly be a barrier to some.

    • Totally agree re listening and I don’t think you can fake it! ie. it’s becoming easier to see where people are using it simply to broadcast and not engaging beyond that (and I count listening as a step to engaging).

      re length of time using Twitter, WL has been on for 7-8 months and I’m sure that if I analysed a week closer to the start the picture would be very different – ie. much less of ‘me’ and more listening in. Agree that fear and not knowing ‘what to tweet’ is a massive factor… hopefully this kind of thing helps! I guess the biggest lesson is that it’s organic, with fits and starts, ups and downs and that momentum really is the key.

  3. Ha .. just noticed the copy at the bottom: “Kate Spiers is a geek. It’s official” .. love that 🙂

  4. Yeah, it’s totally organic and actually takes on lots of different forms over time. For me it pretty much has a life of its own, which I rather like.

    How did you work out the stats?

  5. Love this breakdown. And the analogy is good. As someone who has 2 business twitters, a personal one, and manage one for my dog, I know it’s hard to keep that diet healthy!

    There are a couple of people I stopped following after they were 90% carbs, just retweeting what Mashable had just tweeted.

    • Next thing will be to analyse the content (core subject areas vs general business vs pop culture vs personal stuff). But will save that for another rainy day!

  6. This is genius, and a great way to demonstrate Twitter and ways to gauge it’s value.

    Your approach/mix of tweets, RT’s, conversation and comment is a superb example of how to mix it up. When we keep it simple Twitter & other social media tools can be seen as powerful and effective.

    Simple yet inspiring stuff.

  7. Great idea, thanks for this post!

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