Ever Wondered About….Audioboo?


What is it?

Where sound gets social. Why should video and written content have all the fun? Record, upload and share audio for free via mobile and fixed internet.

Tag and post your boo for all to see or only certain peeps.  Pay to create and customise streams with an impressive array of options: assign privileges to one person or a whole community.

As you would expect, photos, tags and location feature.  Check out the BooMap, a kind of heat map of boos.  This is an exciting place to be.

Why should I care?

Another game-changer?  Well, it could be.  The fortunes of voice data have not been exactly glittering over the past few years in the mobile sphere, but Audioboo plays to our current obsession with reporting and curating content rather brilliantly, and brings sound back to…well if not the forefront of social engagement, then a prominent position.

So beyond some interesting audio snippets, what’s the big deal?  Well, imagine this (with a little help from the Audioboo folks):

“A radio station can create a ‘phone in’ stream, whereby anyone can upload audio to a stream, which the admin can moderate, publish the best ones on their social networks and download the mp3′s directly for use on their show.

A family can share audio only between themselves…

A corporation can publish audio direct to their staff or named individuals…

Two people can have a private chat. Maybe about steam trains or noodles…”

There are some definite possibilities out there.  Our view? Internal communications for corporations, instruction guides for consumer products, as a social inclusion tool (where language and literacy is a barrier)…and it could be a genius and game-shifting move in entertainment too (snacksized soundbites).

Also one to watch due to the sheer passion of the Audioboo team.  This is a labour of love and is growing before our eyes, organically, technologically and exponentially.  Used mainly by the very tech- and social-savvy, it still feels like early days…but influential early adopters will surely change all that.

There are around 200 000 registered users right now, and over 30 000 listens a day. Equivalent to a successful medium-sized radio station.

Anything else I should know?

Audioboo is British born-and-bred. Used around the world. UK, Germany and US use is high, with Ireland also catching on fast. Even British forces in Kabul have been known to use it.

Loved by Stephen Fry, Robert Scoble and the mighty @documentally, among others. Stephen Fry’s boos get around 60 listens per second in the first hour of posting.

David Miliband is currently using Audioboo as a feedback and discussion tool in his Labour leadership quest.

More on the 2 types of paid accounts:

Plus is a basic subscription service similiar to Flicker Pro, costing £50/year. Unlimited recording length, queuing of uploads if you haven’t got 3G (upload later), ability to have 3 concurrent Streams, private messages and probably more once it’s invented.

Pro is a media solutions offering, starting at £3k/year for server-side stuff like moderation of boos from an audience (see enclosed pic), pre & post roll audio (stings/ads), loads of Streams and ‘stuff’.  Already used by British Library, Open University and Royal Opera House.

Use Audioboo?  What do you think?  Tell us….

Ever Wondered About is a new series on the Wisdom London blog, where Kate Spiers and Jill Ruthenberg aim to demystify and explore what’s shaping our social interactions.  Coming up: Ning, Klout and PPC.  Wondering about anything else?  Tell us and we’ll investigate!

Have you Ever Wondered About….Groupon? Click to wonder no more.

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3 Responses to “Ever Wondered About….Audioboo?”

  1. […] Wisdom London Creative Communications is our world… « Ever Wondered About….Audioboo? […]

  2. […] Audioboo: Harnessing technology to help us do things more smartly […]

  3. […] Have you Ever Wondered About….Audioboo? Click to wonder no more. […]

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